Walmart announced continued and increased commitment to their sustainability initiatives in a press release today, simultaneously introducing “a new era of trust and transparency”, as noted by Walmart President and CEO Doug McMillon. Some high points include a goal to double sales of locally grown produce in the U.S., expanding and enhancing sustainable sourcing to cover 20 key commodities, including bananas, coffee, and tea, and implementing a new plan designed to achieve science-based targets for reducing greenhouse gas emissions. Continue reading
Sabrina V. Helm is Petsmart Associate Professor of Retailing and Consumer Sciences at the University of Arizona where she teaches Consumer Behavior as well as Marketing Strategy. She is also the Co-Director of the Consumers, Environment and Sustainability Initiative (CESI) at the University of Arizona. Prior to joining UA, she was Professor of Strategic Marketing at Witten/Herdecke University, Germany’s premier private university. In her research, Sabrina focuses on customer bonding strategies, customer valuation, referral marketing and reputation management. Current research projects also include studies on consumer mindfulness and its effect on pro-environmental behaviors, and studies on consumer perceptions and anxiety with regard to the threats of climate change.
Sabrina received her Ph.D. in business administration from the University of Duesseldorf, Germany. She also holds a post-doctoral degree granted by the University of Duesseldorf. Prior to her academic career, she worked as assistant to the CEO of a mechanical engineering plant and as a specialist in museum marketing.