Macy’s Fireworks!

It’s the week of the 4th of July! One of the coolest part about working for Macy’s in New York City is the fact that they have such impact on the city. From the Macy’s Thanksgiving Day Parade to the Macy’s 4th of July Fireworks, they aid in two major holidays celebrations. Unfortunately, I was unable to get tickets for the Macy’s Fireworks, but I was able to watch them from a roof top on the East side of town. I could not have gotten a better view to watch all the fire works with my friends.

A Few of My U of A friends getting ready to watch the fireworks!

There are 129 interns in the program this Summer, meaning there are a lot of new faces and people to meet. Although I have met a lot of people who I’ve hung out with frequently, there is something about the students here in New York this Summer from the University of Arizona. There are six of us in the internship and we have all bonded. I feel like I’ve gotten to know them so well and we’ve shared an experience together that we’ll carry with us for the rest of our lives.

Volunteering

Aside from Macy’s running New York City, they have also made a huge impact on local and communities around the United States. Last Friday, we had a Macy’s Give Back Day where we went to The Hudson Guild, a community-based social service organization in the Chelsea Neighborhood of Manhattan New York. All the interns went to work all day in various areas, from working with little kids, the elderly, to gardening and building lunch tables.

Macy’s Give Back Day!

I happened to volunteer with the little kids and elderly. It was such a heart-warming experience and the other Volunteers with Hudson Guild community were so grateful and appreciative.  We all partnered with a little kid and made a painting during our time in the day care. Let me tell you, we were all thankful for washable paint that day. It was a unique experience to work with little kids because I have older siblings and have not spent a lot of time around little kids. I had so much fun being silly and seeing these little kids look up to us. They wore me out, who knew kids had so much energy!

Office Time

Volunteering was an amazing experience, but I’ve also really enjoyed my time in the office. This week I had the opportunity to shadow two other rolls in the kid’s department. I shadowed the financial planner and learned how they to plan them financial budget for all of the buyers. I also shadowed someone from the digital team. Out of all the areas of business the digital team sparked my interest the most. My minor in e-commerce has driven me to pursue a career on the digital side of retail. I sat down with Chris Walsh and he walked me thru the digital’s daily routines and duties, and I even got to sit in on a marketing meeting. The marketing meeting was really cool because we were selecting the holiday advertisement outfits that will run on the website this holiday season. I think the digital side has a lot more creativity to it and it balances out all of the numbers and analytics.

I am currently a senior majoring in Retailing and Consumer Sciences while minoring in e-commerce. I hold the position of Social Media Manager for the Terry J. Lundgren Center For Retailing at the University of Arizona, where I am responsible for creating social media platforms that not only enhance our brand but also educate the world about retail trends. I am what you call a Retail Enthusiast, I am intrigued by the way the retail industry is evolving and what it has to offer. In my free time, I enjoy the outdoors, yoga, good music, and good company.

View walking to my subway stop

It’s that time of the internship! We’re now half way through our program. This week we had a midpoint review with our supervisor. Mine was very insightful and I am happy I got to sit down and talk more with my supervisor.

This midpoint review made me realize how important it is to express your challenges, and things you want to accomplish over the course of the internship. This was a great opportunity to express the things I thought I’ve done well and things I need to work on.

After sitting with my supervisor I realized an internship is where you act as sponge and absorb as much information as possible. Working with excel or finishing a bunch of projects is just as important as reaching out and shadowing as many people as possible. After all if you want to learn what it’s like to work for the company, you need to hear other employees perspectives and other areas of business.

View from top of the Empire State Building. You can see the red Macy’s Bag on the building in the top right corner.

On my floor, there are multiple sectors of the business. We have inventory planners, merchandise planners, financial planners, omni buyers, and digital merchants. Each area has a specific role that connect the whole process that goes into planning, selecting, and merchandising a product. I currently have a meeting with the my teams financial planner, David Jung, and our digital merchant, Chris Walsh.

Group Project

Throughout the internship we have been assigned a group project based on Macy’s new strategies. My group is under the, Every Experience Matters portion where we are focusing on what Macy’s can do to win our customers in and out of the store.

Our group had a very unique way of brainstorming. We started with interviewing each other about what we like and dislike about the shopping experience. After we complied all of our answers, we tried to think of a way to resolve these issues. Almost all of us had a similar answer when asked about customer/sales associate interaction, sometimes we want help, and other times we want to be left alone. This brought us back to Macy’s, a problem we had all noticed was Macy’s customer service. A lot of the time, it is hard to find a sales associate to help you in the store and it would be great if there was an easier way for Macy’s to provide better customer service.

Inspired by technologies like ​Ü​ber, “My Star Assistance” hopes to increase the efficiency, convenience, and quality of the in-store shopping experience. By implementing an on demand, geo-targeted customer service feature into the Macy’s app, our sales associates can better connect with our customers and give them the personalized assistance they need. With the “My Star Assistance” feature, the Millennial or Gen-Z “fashionable spender” can:

  • Request fashion advice or assistance virtually with an item both on the floor and in the dressing room
  • Receive an alert when a sales associate has accepted their request for assistance and a time estimate on the associate’s arrival
  • Review the sales associate that assisted them at the end of their service experience

With the rapid growth of e-commerce, Millennials and Gen-Z shop in stores solely for the experience. These age groups are more likely to spend money on experiences than commodities. Therefore, it is crucial that Macy’s captures the market share of young shoppers by ensuring we are the leader in store customer-service experiences. “My Star Assistance” is the solution.

I have absolutely loved working with my group, I could not have asked for a more smart, driven and motivated group of people to work with. We’ve met a couple times a week to solidify the characteristics we want to include in our app feature and have come up with a very detailed outline of our project.

We have also been very proactive about reaching out to people in other areas of the company. Since we are creating an feature for the Macy’s app that will help both customers and sales associates we wanted to sit down with a Store manager. We have scheduled a meeting with one of the Herald Square managers and we’re excited to hear her input from a sales associates perspective and hopefully get us going in the right direction.

 

I am currently a senior majoring in Retailing and Consumer Sciences while minoring in e-commerce. I hold the position of Social Media Manager for the Terry J. Lundgren Center For Retailing at the University of Arizona, where I am responsible for creating social media platforms that not only enhance our brand but also educate the world about retail trends. I am what you call a Retail Enthusiast, I am intrigued by the way the retail industry is evolving and what it has to offer. In my free time, I enjoy the outdoors, yoga, good music, and good company.

Week three of my internship was very eventful. I spent most of my time in the office learning more about the business and the daily tasks of a buyer.

Brooklyn Street Art

I started my first project which consisted of pulling the best sellers in every one of the girls departments. There are five departments, big girls, girls active, little girls tops, bottoms and licensed goods. Pulling the top best sellers from each department was a great way for the buyers to see what items are selling the best each week. I pulled statistics like the sell thru, which is how fast they’re selling, the stock, the total sales and the average retail price.

I would organize my excel files accordingly and pull a bunch of information into a picture selling format. This was a lot of information to take in at first because I had to create a template and organize my work so other people could understand it.

The first time I did this project, it took me forever. I was so focused on not making a mistake that I overlooked the excel knowledge I’d acquired. When I got to the 3rd department realized I could have been using a shortcut. Simple mistake on my part, but you have to make mistakes to learn how to get something done more efficiently. I’ve already learned a lot during my internship and it has been exciting to see myself grow each week.

Lesson Learned

Besides spending time in the office, I’ve especially enjoyed attending the spotlight series that Macy’s provides to all the interns. This week, I took a Presentation Skills workshop where I learned what a good presentation consists of.

During the workshop, we discussed three platform skills necessary for presenting. I learned that your presentation success is determined by three things, it is 31% vocal tonality, 55% non-verbal, and 14% of the words you actually say. Watch this video of Will Smith and notice his tone of voice, his movement, and the words he actually speaks. This video was shown during the workshop and it really put everything into perspective for me.

The biggest issues people have with public speaking is the fear and anxiety that comes with it, but why is it so scary? It’s scary because we’re nervous about what people will think about us, and this idea of making a good impression. I used think it was all about the content you say and making sure you sound smart, but in reality, people are more easily distracted by your body language and the tone of voice.

One thing Will Smith does well in his speech on Sky diving, is his tone of voice and his hand motions. He draws you in and grabs your attention with his body language as he explains the fear building up to jumping out of a plane. Moral of the story, the most fear is accumulated in the process leading up to the fearful event. Once the fearful event occurs, you can encounter the most blissful feeling of your life.

For myself, coming to New York City I was really worried about making friends and my overall experience. I can honestly say now, in only the three weeks of being in the city, I have had multiple fearless moments that have allowed me to reach a high level of achievement. I’ve networked when I’ve felt shy, I’ve made new friends, explored the city, and I have loved every minute of it.

I am currently a senior majoring in Retailing and Consumer Sciences while minoring in e-commerce. I hold the position of Social Media Manager for the Terry J. Lundgren Center For Retailing at the University of Arizona, where I am responsible for creating social media platforms that not only enhance our brand but also educate the world about retail trends. I am what you call a Retail Enthusiast, I am intrigued by the way the retail industry is evolving and what it has to offer. In my free time, I enjoy the outdoors, yoga, good music, and good company.