Retail is certainly driven by big changes such as omnichannel strategies, front-end and back-end use of innovative retail technologies, international expansion and others. But, many of these large strategies show up in small ways in the store and online. Retail Watch is about highlighting these little innovations.
The pop-up store has become a go-to marketing strategy for retailers looking to extend the brand and introduce new products. The pop-up industry has grown to approximately $10 billion in sales, according to PopUp Republic.
Pop-up shops are being developed in a variety of shapes and sizes, as well as locations. They can be found in a traditional brick-and-mortar store — as a store-within-a-store — as a standalone kiosk or even via a motorized vehicle, taking the lead from the food truck craze.
Consumers expect that the pop-up shopping experience will be unique — different from the average brick-and-mortar visit. They also look to pop-ups for more specialized shopping. For example, 61% of shoppers list seasonal products as the main reason to shop at a pop-up store, according to aPopUp Republic poll. Pop-up shoppers also are looking for:
By MIRIAM GOTTFRIED
Aug. 17, 2016 3:03 p.m. ET
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We visited a local First Watch – a breakfast and lunch cafe/restaurant – for Mother’s Day. Besides waiting in line for about 50 minutes, which was expected on such a day, the server added a nice little touch to the day. They gave a small box of chocolates – from Russell Stovers – to my wife at the end of the meal. It probably cost them relatively little per box for as many boxes that they must have bought but certainly a simple but wonderful little gesture to make. Continue reading