Brick & Mortar

Companies like Amazon and Grubhub are challenging convenience stores to stay relevant.  7-Eleven is still one of the top convenience stores in the industry and the company has started to make big changes. The company has established its own private label brand that has a wide selection of healthy and cheap snacks. Healthy and cheap, a combination you do not hear every day. 7-Eleven is also expanding their company with technology. Smart phone growth has allowed the company to deliver food in certain locations. The locations they’re trying to target include those who grew up with the Slurpee, anywhere from offices to dorms, you can now have 7-Eleven delivered. Will this be enough to compete with bigger retailers?

How Convenient are Convenience Stores?


Retail Technology

We keep talking about the new retail technology that is supposed to create a seamless shopping experience between online and in-store shopping, but is it helping? Look at Smart Mirrors, only 18 percent out of 1000 people said that they are helpful. Retailers are starting to think that by introducing fancy technology in their stores or online, they’re giving customers what they want. What do consumers really want out of retail technology?

Consumers Don’t Want Amazon or Google to Help Them Shop


Ecommerce

Apple, one of the most globally known brands, is set to restructure their marketing campaigns. The company’s big brand campaigns have already made their mark on consumers but the company is looking for a more efficient way to market themselves. Apple is said to be teamed up with TBWA\Media Arts Lab to create more digital ads that speak at a more regional level. Apple has yet to comment on such changes but if you look at the company’s Youtube channel, they are shorter video ads that are more compatible with platforms like Facebook, and Instagram rather than television.

Apple Shifts Global Marketing Strategy


Fashion Statement

How Nike Became A Fashion Powerhouse


I am the Social Media Manager for the Terry J. Lundgren Center For Retailing at the University of Arizona, I also am a Junior in the Retail and Consumer Sciences major at the University. I am what you call a Retail Enthusiast, I am intrigued by the way the retail industry is evolving and what it has to offer the world. I enjoy the outdoors, yoga, and some good music.

Holiday of Love

Consumers are predicted to be spending less on their love ones this year. Valentine’s day has been known as a gift-giving holiday. This year, people are looking to buy their significant other an experience rather than a fancy gift. Hiking, concert tickets, or a membership are key items being purchased this holiday. Could this be the reason why people are spending ten percent less than last years’ holiday sales?

Valentine’s Day Spending


Retail Technology

Reformation, a trendy eco-friendly clothing brand, is going digital, no more mannequins. This company is ditching the mannequins and attempting to make their stores feel just like their online platform. The Los Angeles retailer is expanding into San Francisco using digital touch screens to display product and smart mirrors in fitting rooms to assist customers. The digital side of Reformation is part of their signature brand; other retailers are still experimenting with digital technology in their stores. Will this trend continue to spread?

Reformation Is Everything Digital


Ecommerce

Walmart is trying to create a more efficient buying process to close the gap between store and online merchandise. Trying to compete with Amazon, Walmart has decided to combine online and store orders. Suppliers who sell on both platforms were taking back because the retailers normally must to place two separate orders. Walmart believes that this will create efficiency and help improve their online selection.

Walmart Is Changing Their Buying Process


Brick-and-Mortar

Former J. Crew Executive, Todd Snyder has opened the store all men have been looking for. Todd Snyder is a menswear designer who created a fashionable one-stop shop for men. The store carries J. Crew’s men’s line and other brands to complement it. The store is very fashionable and perfectly resembles the American man’s style. The store has everything a man would need, from fashionable clothes to tailoring, it has it all. The store will also be adding a Barber Shop and Bar to give men a full experience of products and service. Men finally have a store with everything they could need to keep up with the latest trends.

Todd Snyder- Perfect Store for Men


I am the Social Media Manager for the Terry J. Lundgren Center For Retailing at the University of Arizona, I also am a Junior in the Retail and Consumer Sciences major at the University. I am what you call a Retail Enthusiast, I am intrigued by the way the retail industry is evolving and what it has to offer the world. I enjoy the outdoors, yoga, and some good music.

Retail Sustainability

In 1993 Patagonia was the first company to turn recycled plastic bottles into a fleece. The company, once again, has gone to work extending the use of old clothes to lower the overall environmental footprint. The company is working with Worn Wear to collect old clothing and refurbish them to sell again. Patagonia has made the point to say that they are not concerned about losing profit if refurbished clothes are available. They’ve ran a campaign like this before and received great responses from customers. They’re main goal is to focus on each one of the R’s, reduce, reuse, recycle, one at a time.

Patagonia Wants To Refurbish Your Old Clothes


Retail Technology

Gap is implementing augmented reality on their app, DressingRoom. The San Francisco based retailer has worked with developers, Avametric and Google to create an app that allows customers to choose from five different body types and virtually try on clothes to see how they fit. Augmented Reality is the future of retail and Gap is getting a head start in the process, closing the gap between reality and a virtual world.

Gap Is Betting On The Future Of Augmented Reality Dressing Rooms


Omnichannel

Retail stores have been and will continue to be under attack by pure play online companies as well as those fully pursuing an omni-channel strategy.  But, does this strategy – blending together physical, online, and mobile channels – really work?  A recent study shared by Harvard Business Review highlights that consumers who use multiple channels rather than just one are extremely valuable customers.  This enhanced engagement is vitally important as more traditional retailers continue their efforts to compete in this new retailing environment.

Omnichannel Retailing Really Works


E-Commerce

Consumer shipment revenues have far transcended those in business-to-business for UPS in Q4.  E-Commerce efforts have grown so fast that United Parcel Service Inc. saw record package volumes in the fourth quarter and are expecting these numbers to rise again. The growth in demand for package delivery has led to a great deal of benefits and some challenges for the company. UPS is looking to upgrade their sorting centers and other facilities to keep up with the increasing demand E-commerce has brought to this industry.

UPS Hits Record Breaking Numbers In Q4


I am the Social Media Manager for the Terry J. Lundgren Center For Retailing at the University of Arizona, I also am a Junior in the Retail and Consumer Sciences major at the University. I am what you call a Retail Enthusiast, I am intrigued by the way the retail industry is evolving and what it has to offer the world. I enjoy the outdoors, yoga, and some good music.


Supply Chain

9 Things You Need to Know About Drone Delivery


Retail Technology

Without the help of technology, companies would not have access to the enormous amounts of data seen in today’s industry. Walmart has created a data analytics hub, Data Cafe, to aid in faster resolutions of slumping grocery sales. The system has proved to be beneficial and more time efficient because recent transactional data can be viewed instantly. Problems are being solved faster and store operations are seeing less human error in planning and executions phases, saving the company time and money.

Walmart Uses Big Data to Boost Grocery Sales


Store Experience

With a strong force pushing for more e-commerce, store experience is just as important. Retailer are seeking different strategies on how to create a in store experience that their customers still need.  Ulta Salon Cosmetics & Fragrance Inc. has quadrupled its annual revenue since going public ten years ago and has continued to capture market share form drug store retailer to high end department stores. No other retailer allow its customers to shop from a larger selection of beauty products, get salon, brow or other services done in one location.

Selfie Generation Turns Makeup Chain Ulta Into Rare Retail Star


Consumer Behavior

Gen Z – those individuals being born from the late 1990s to 2010 – will be an even larger generation than the often written and spoken about Millennial generation.  And, according to a NRF/IBM study, this generation still enjoys shopping in stores even given that they are the first truly digital native generation.  NRF President and CEO Matthew Shay said. “They appreciate the hands-on experience of shopping in a store. Technology is constantly evolving but some shopping habits remaining the same, retailers need to be agile enough to serve both needs.”

Surprise: Gen Zs still shop in-store


 

I am the Social Media Manager for the Terry J. Lundgren Center For Retailing at the University of Arizona, I also am a Junior in the Retail and Consumer Sciences major at the University. I am what you call a Retail Enthusiast, I am intrigued by the way the retail industry is evolving and what it has to offer the world. I enjoy the outdoors, yoga, and some good music.

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Updates of The Week


Supply Chain

Drone delivery is a hot topic in the retail supply chain world.  This "last mile" question has seen a large amount of interest from many companies including heavy weights like Amazon and Walmart.  Drone delivery startup Flirtey, as reported on TechCrunch, is making its own splash in this new area.  Flirtey's drones have already delivered pizzas in New Zealand and Slurpees for 7-11 in Nevada.  Now with a new round of financing, they are getting ready for their next leap.

Drone Delivery startup Flirtey


Retail Technology

Retailers, understanding the driving demand from consumers to make a truly seamless experience with their stores, are rapidly investing in unified commerce platforms for all their purchase points (e.g., store, mobile, web).  Boston Retail Partners recently released a survey that outlines what retailers will be doing in this effort.  A key finding is that 75% of retailers will use Wi-Fi to identify customers in their stores by the end of 2019.  Read the short summary and download the survey at:

Unified commerce and retailing


Marketing

2016 was a big year for the Retail Industry, a wide range of innovation and marketing strategies drove the change behind consumer's new expectations. Brick & mortar stores may be scrambling to stay relevant but still hold a key component to future success in 2017. Marketing strategies need to evolve with the consumer's expectations by reinventing their channel, service strategies and product mix. 

2017 Retail Trends


Consumer Behavior

The detail age of retailing is impacting bricks and mortar stores in ever challenging ways.  The mall - the location of many of these retailers - are facing equal challenges.  How do they evolve to remain relevant?  McKinsey and Company offers three specific strategies and investment priorities to help malls remain relevant for the new digital consumer.

The Future of the Shopping Mall


E-commerce

Durable purchases and services have dominated online purchases for years.  Fashion products have been bought by 58% of online buyers with travel products (55%) slightly behind.  But consumables have drastically tailed behind.  This wide gap is a place for innovation for retailers particularly given the advent of more flexible and cost-effective fulfillment options being developed.  So the 38% of respondents to a Nielsen "Connected Consumer Survey" who have bought health and beauty products online may just be the trailblazers for an expanding internet.  Read the full summary of the Nielsen survey.

Nielsen Connected Consumer Survey

Walmart announced continued and increased commitment to their sustainability initiatives in a press release today, simultaneously introducing “a new era of trust and transparency”, as noted by Walmart President and CEO Doug McMillon. Some high points include a goal to double sales of locally grown produce in the U.S., expanding and enhancing sustainable sourcing to cover 20 key commodities, including bananas, coffee, and tea, and implementing a new plan designed to achieve science-based targets for reducing greenhouse gas emissions. Continue reading

Sabrina V. Helm is Petsmart Associate Professor of Retailing and Consumer Sciences at the University of Arizona where she teaches Consumer Behavior as well as Marketing Strategy. She is also the Co-Director of the Consumers, Environment and Sustainability Initiative (CESI) at the University of Arizona. Prior to joining UA, she was Professor of Strategic Marketing at Witten/Herdecke University, Germany’s premier private university. In her research, Sabrina focuses on customer bonding strategies, customer valuation, referral marketing and reputation management. Current research projects also include studies on consumer mindfulness and its effect on pro-environmental behaviors, and studies on consumer perceptions and anxiety with regard to the threats of climate change.
Sabrina received her Ph.D. in business administration from the University of Duesseldorf, Germany. She also holds a post-doctoral degree granted by the University of Duesseldorf. Prior to her academic career, she worked as assistant to the CEO of a mechanical engineering plant and as a specialist in museum marketing.

 

If you’ve ever been to New York City’s Herald Square, you’ve probably seen or taken a picture by the giant Macy’s Bag on the corner of the original Macy’s store. It’s an area that is known for attracting many tourists and a large audience in general. The Macy’s billboard bag has never featured anything other than the Macy’s logo. That has changed with a new collaboration with DreamWorks Animation.

harold-square-macys-bag  Throughout the month of October, the Herald Square Macy’s bag will feature the new movie DreamWorks’ Trolls, which debuts on November 4th. This is the first time Macy’s has supported an entertainment studio or promoted a theatrical film in such a massive way.

The Terry J. Lundgren Center for Retailing was able to hear all about Macy’s partnership with DreamWorks Animation through former RCSC student, Bryce Ortega. Bryce Ortega graduated from our program and has worked his way up in the DreamWorks Licensing department.

From an early age, Bryce Ortega participated in sports and when attending the University of Arizona that didn’t change. Bryce started at shortstop and 2nd base on the Wildcat’s baseball team from freshman through senior year. Finding himself with opportunities after athletics, he took a swing at the entertainment industry and landed on a new passion. Since then Bryce has worked in three different capacities at DreamWorks Animation.  He started out in international licensing where he managed agent relationships across markets such as Canada, Latin America and Australia. After mastering these territories, he was promoted into global new business development engaging with companies that have a worldwide scale. Partnering with companies that reach across the globe allows DreamWorks Animation to market and reach a larger audience across multiple regions. In Bryce’s current role as Hardlines’ Licensing Manager, he is now focused on partnerships within the United States across the categories of food, health, beauty, stationery and Party.

Continue reading

I am the Social Media Manager for the Terry J. Lundgren Center For Retailing at the University of Arizona, I also am a Junior in the Retail and Consumer Sciences major at the University. I am what you call a Retail Enthusiast, I am intrigued by the way the retail industry is evolving and what it has to offer the world. I enjoy the outdoors, yoga, and some good music.