Social Media Habits
Like most adults, marketers do their best to understand teens, but it’s not easy to follow their changing digital habits and preferences. Twenty-year-old Tiffany Zhong recently left the University of California, Berkeley, and founded Zebra Intelligence to do just that—help marketers keep up with this cohort.
What’s going on with Facebook? Are teens still using it?
Facebook has become a place where everyone posts everything. There’s no filter to it anymore. When teens go on Instagram or Snapchat, they know what to expect. Facebook has become a mixture of low-quality, random things. Often it’s content that’s just irrelevant to their lives.
Retailers are struggling to meet the need. Harvey is slated to cause $1 billion in lost sales for retailers, according to an estimate by the Planalytics weather analytics firm.
Many people spent the day in a fruitless search in parts of the city, as stores remained closed due to flooding or power outages, but some bigger stores, like WalMart, were starting to get back to business.
WalMart Stores Inc. is reopening many stores in the Houston area, some on a limited basis, and trucks are coming from across the country to quickly restock shelves, says Todd Manley a regional vice president for WalMart in Texas who lives in the area.
Traditional grocers must address a key aspect of their business in order to keep up with the digital transformation. The results of transforming to a digital business include the ability to deliver distinctive experiences that delight and engage the shopper, driving advocacy and loyalty, and delivering revenue and profit.
China’s Alibaba Group Holding has invested at least $8 billion since 2015 in a push to expand from e-commerce into retail via physical stores. China became the world’s biggest retail market in 2016 with sales of $4.9 trillion, and 80% of those sales happened at brick-and-mortar locations, according to eMarketer.
Alibaba wants to change that. It is developing algorithms to analyze customer data such as brand membership information, purchasing history and store visit time to better understand shopper preferences and predict changes in consumption habits. The results can then be used to adjust product offerings, design fresh marketing campaigns as well as build faster supply chains that are free of layers of distributors.
I am currently a senior majoring in Retailing and Consumer Sciences while minoring in e-commerce. I hold the position of Social Media Manager for the Terry J. Lundgren Center For Retailing at the University of Arizona, where I am responsible for creating social media platforms that not only enhance our brand but also educate the world about retail trends. I am what you call a Retail Enthusiast, I am intrigued by the way the retail industry is evolving and what it has to offer. In my free time, I enjoy the outdoors, yoga, good music, and good company.